现在开淘宝店铺其实就是做数据，想要开好一个网店，商家们必须要知道如何对淘宝数据进行分析，只有这样商家们才可以做出正确的决策哦，下面一起来看看淘宝市场数据分析怎么做吧。
☞ 了解数据
对于开淘宝店铺的来说，经营一家淘宝店铺不是很容易的事情，特别是想持续经营下去的，更加不容易，特别是对于一些不是抱着玩的心态来开淘宝的，想把自己的商品在淘宝上大卖，但对于淘宝数据分析又是特别头疼的，那该肿么办呢?
遇到这样的问题，不知道如何进行数据分析，那首先，我们必须了解，什么是数据?哪些数据是有用的?哪些数据是我们需要掌握，了解的?对于开淘宝店铺的来说，经营一家淘宝店铺不是很容易的事情，特别是想持续经营下去的，更加不容易，特别是对于一些不是抱着玩的心态来开淘宝的，想把自己的商品在淘宝上大卖，但对于淘宝数据分析又是特别头疼的，那该肿么办呢?
遇到这样的问题，不知道如何进行数据分析，那首先，我们必须了解，什么是数据?哪些数据是有用的?哪些数据是我们需要掌握，了解的?
比如，淘宝服装店铺，在开淘宝店之前，我们需要先了解一下，是卖男装还是女装，现在是热季还是淡季，是卖羽绒服还是休闲裤，人群的偏好是喜爱女装还是童装，这些人群，大都集中在哪个区域，哪个时间段逛淘宝，等等这些。
收集数据
那说了数据，如何收集数据呢，可以利用工具来进行数据的收集，比如可以利用淘宝指数，但好像在3月份的时候，淘宝指数就下架了，不过，阿里也推出了阿里指数，同样也跟淘宝指数一样的性质，作用，我们可以利用阿里指数，来收集我们需要的淘宝数据。
从阿里指数中，我们可以获得像一些热门的商品类目，哪一些比较热搜，搜索的人群一般集中在哪里，还有就是哪些关键词比较热搜，人群关注的对象在哪，甚至还可以了解到，人群的属性，比如星座，年龄等
快速的获取淘宝商品基础信息进行分析
item_search - 按关键字搜索淘宝商品
请求参数：
q=女装&start_price=0&end_price=0&page=1&cat=0&discount_notallow=&sort=&page_size=&seller_info=&nick=&ppath=&imgid=&filter=
参数说明：q:搜索关键字
cat:分类ID
start_price:开始价格
end_price:结束价格
sort:排序[bid,_bid,bid2,_bid2,_sale,_credit]
(bid:总价,bid2:商品价格,sale:销量,credit信用,加_前缀为从大到小排序)
page:页数
请求示例（php）：
<?php
// 请求示例 url 默认请求参数已经URL编码处理
// 本示例代码未加密secret参数明文传输，若要加密请参考：
$method = "GET";
$url = "https://api-gw.onebound.cn/taobao/item_search/?key=<您自己的apiKey>&secret=<您自己的apiSecret>&q=女装&start_price=0&end_price=0&page=1&cat=0&discount_only=&sort=&page_size=&seller_info=&nick=&ppath=&imgid=&filter=";
$curl = curl_init();
curl_setopt($curl, CURLOPT_CUSTOMREQUEST, $method);
curl_setopt($curl, CURLOPT_URL, $url);
curl_setopt($curl, CURLOPT_SSL_VERIFYHOST,FALSE);
curl_setopt($curl, CURLOPT_SSL_VERIFYPEER,FALSE);
curl_setopt($curl, CURLOPT_FAILONERROR, false);
curl_setopt($curl, CURLOPT_RETURNTRANSFER, true);
curl_setopt($curl, CURLOPT_HEADER, true);
curl_setopt($curl, CURLOPT_ENCODING, "gzip");
var_dump(curl_exec($curl));
?>返回实例：
Result Object:
---------------------------------------
{
"items": {
"page": "1",
"real_total_results": 2000,
"total_results": 2000,
"page_size": 13,
"pagecount": "100",
"data_from": "ti",
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{
"title": "男士休闲裤春秋卫裤韩版潮流束脚运动裤宽松2023新款长裤子男",
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"promotion_price": "56.0",
"price": "56.0",
"sales": 372,
"num_iid": "694921207836",
"seller_nick": "天天特卖工厂店",
"seller_id": "3937219703",
"detail_url": "https://item.taobao.com/item.htm?id=694921207836"
},
{
"title": "休闲裤男士秋冬季直筒垂感宽松潮牌卫裤灰色加绒加厚运动裤子男款",
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"seller_nick": "天天特卖工厂店",
"seller_id": "3937219703",
"detail_url": "https://item.taobao.com/item.htm?id=695267454164"
},
{
"title": "拉夏贝尔橄榄绿美式重磅卫裤男春秋大码宽松裤子情侣束脚运动裤M",
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"num_iid": "696506962902",
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},
{
"title": "2022童装女童打底裤子七7分裤短裤夏季薄款儿童打底裤女中大童",
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},
{
"title": "耐穿工地汽修工人干活上班穿的工作裤子男秋夏休闲宽松速干劳保裤",
"pic_url": "https://gw.alicdn.com/i2/2210987542807/O1CN01gmXWzD1WbeSrNl7VD_!!0-item_pic.jpg",
"promotion_price": "31.9",
"price": "31.9",
"sales": 559,
"num_iid": "656140653586",
"seller_nick": "溜淘旗舰店",
"seller_id": "2210987542807",
"detail_url": "https://item.taobao.com/item.htm?id=656140653586"
},
{
"title": "真维斯裤子春季男款2023新款宽松休闲长裤阔腿直筒春秋款男士卫裤",
"pic_url": "https://gw.alicdn.com/i1/707994265/O1CN01Fq4lMr1hNQ1VBffCp_!!0-item_pic.jpg",
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"detail_url": "https://item.taobao.com/item.htm?id=695390817051"
},
{
"title": "JR真维斯休闲裤子男款青少年宽松黑色春秋轻薄男士束脚运动九分裤",
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},
{
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},
{
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{
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{
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{
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{
"title": "GENIOLAMODE灰色运动裤男裤子春秋季男士休闲长裤束脚裤男款卫裤",
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