- The marketing administrator sets up the WeChat integration and Baidu Maps integration. For more information, see WeChat Integration.
- Based on the synchronized WeChat followers, the marketing expert creates a segmentation model using a China-specific segmentation profile. The marketing expert can also segment the WeChat followers by geographic location through Baidu Maps.
- Based on the final segment, the marketing expert creates a target group and releases it.
- The marketing expert creates campaign content on the WeChat Official Account Admin Platform. Then the content is synchronized to SAP Marketing Cloud automatically.
- The marketing expert creates a WeChat campaign.
- The marketing expert releases the WeChat campaign. The campaign runs in WeChat and the targeted WeChat followers receive WeChat messages containing the campaign content.●
- The marketing expert analyzes the success of the WeChat campaign. They can build custom analytical reports about follower acquisition and follower interactions with CDS views.
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